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分析诺基亚推安卓低端机是明智之举

发布时间:2020-06-29 19:54:11 阅读: 来源:热流道厂家

元器件交易网讯 2月25日消息,据外媒报道,诺基亚在世界移动大会上推出一系列低端安卓手机,业界嘲讽:这让微软情何以堪?但是Windows Phone Central专栏作家却认为这是一个明智之举。

外媒原文:

诺基亚在世界移动大会上推出一系列低端安卓手机,他们正在构建安卓系统手机。我不想重复这些手机的各种参数数据。

微软可能被诺基亚所做的弄得有点儿尴尬,然而,我认为这是一个明智的举动

首先,这些手机都是针对增长市场,它们为欠发达国家提供更便宜的手机,只是表达方式不同。对注重价格的买家来说也不过是提供了两种不同的选择而已,安卓系统和Window Phone系统。由于生态系统和低端手机的多样化,安卓赢了,然而诺基亚带着其低价Lumia手机立足该市场,其最主要理由是Lumia 520在Windows Phone市场份额遥遥领先。

但是诺基亚此举将为Nokia X和X+以及Nokia XL的潜在客户带来大部分好处,并且还提供了貌似Windows Phone系统的体验。

诺基亚在统一手机界面上做的很好,不管它们是运行安卓开源版本还是window Phone。由于Android和Windows版本的手机将支持微软云服务,这是另一个层面的一致性。这里的目标是为客户提供廉价的设备—诺基亚X系列。

微软需要赢得低价市场,迄今为止低价Lumia产品已经让其在正确的轨道上前进,我认为这些安卓手机将让诺基亚和微软开足马力来抢占下一个10亿用户。

(元器件交易网董蕾 译)

外媒原文如下:

Today, at the start of Mobile World Congress, Nokia made it official. They are building Android-powered phones . I"m not going to rehash all of the data or walk you through the basics of the phone since that"s already been covered in-depth quite well today.

While some at Microsoft may be embarrassed by what Nokia is doing, I can see how it"s a smart move that will help.

First, let"s consider that these phones are targeted towards growth markets, which is just a different way of saying they are cheaper phones for less-wealthy countries. There are really only two options for price sensitive buyers: Android or Windows Phone. Because of the ecosystem and variety on the low end, Android is winning, while Nokia has started to play in this playground with its lower-priced Lumia phones — the Lumia 520 is the predominant reason Nokia holds such acommanding lead in Windows Phone marketshare.

But this move by Nokia will give potential customers of the Nokia X and X+, and the bigger Nokia XL most of the benefits of the app selection on Android while still presenting a very an experience that looks a lot like Windows Phone.

Nokia has done a nice job of unifying the way the phone looks to a user, no matter what whether it runs their forked version of the Android Open Source Project or Windows Phone. And since both Android and Windows versions of its phones will be backed up by Microsoft cloud services, thats another level of consistency. The goal here is to hook customers with a cheap device — the Nokia X series — and lure them up the device chain the the more expensive, and presumably more profitable, Lumia series Windows Phones.

Microsoft needs to win with the low-priced market, and it"s been on the right track so far with the cheaper Lumia products. I think these Android phones give Nokia and Microsoft more ammunition to capture that next billion smartphone users.

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